SEO Check-Up

When a website is not producing new customer leads consistently then it is basically a brochure in a store in the middle of nowhere. Meaning, if a new potential customer or current customer must know of your business name and URL to find you, then it is an ongoing cost with little value. Yes, it is important to provide a positive image and information about your business on the website. However, the website can be considered a vehicle that can deliver new customer leads every single day. If your website is not delivering new customer leads consistently, then an SEO Check-up is a great place to start.

The SEO check-up includes an overview of SEO optimization, an analysis of your business website, a geographic review of your service and customer area, a keyword analysis for targeting purposes and recommendations on how to fix your website and gain higher search ranking. You will have everything you need to ensure your website generates leads. You and your team can do the work, or you can contract New Media Roots to execute the search optimization recommendations for you. Let us get a closer look at each element included in the SEO Check-Up.

Overview of SEO Optimization

Search engine optimization has been around since search engines were launched in the 1990’s. As soon as the search engines were online, people started trying to figure out how the Google algorithm worked and how to get a website on page one in the top search rank positions. This opportunity brought enormous amounts of investment in time and money to the field of search optimization, called SEO.

The SEO Check-Up overview of SEO optimization will briefly look at the history of search engines and how optimization has evolved over the past decades. Not unlike many web solutions, the evolution has followed user behavior evolution and technology advancement in user hardware and software technology. The overview will outline those changes over time. Also included, is a look at the strategies and tactics used to execute SEO in various ways, good and bad.

Finally, his portion of the check-up will conclude with a presentation of the key factors required today for expert level SEO optimization. The presentation will provide a firm understanding of what is necessary to be competitive in SEO today.

Analysis of Business Website

If you are reading this information about the SEO Check-Up, then it is likely that your website is not performing to the level you expect. You know there are new customers out there and your website is not capturing them. You may have had other companies work on the website and damage your search rank. Maybe an employee executed some SEO strategies that did not work. This section of the SEO Check-Up can help you get back on track to reaching your potential.

The SEO Check-Up analysis of your business website will identify all the optimization aspects of your website in need of improvement. This will be thorough and include over two dozen aspects. The analysis also includes additional opportunities beyond website health that you can take advantage of immediately. Access to your CMS, analytics, and other consoles are required.

Finally, your Company website analysis will conclude with a line item list of specific actions and tactics to execute. These SEO tactics executed correctly will have a positive impact on your website’s ability to generate new customer leads. If you have any questions, New Media Roots is available to provide the information to help you be successful.

Service and Customer Area Geographic Review

Many business websites are optimized very well for their Company name. While that is a positive for people who are looking for your business by name, it does nothing to attract new customers or generate leads. New customers and leads do not know your name or any Company name. New customers search using two factors.

The first factor is what they need. People search using natural language and ask Google or Bing in the shortest possible way. The thing or service is used as the search keyword. If the person needs the product or service locally then they will add location. A person will continue to search until they see the results they expect and then start clicking through. They will keep trying until this happens.

For those people who add location to their search, the results change dramatically. This presents a significant opportunity for any businesses who are local. By local, the business has locations that serve a local area. This could be one business location or many locations. To attract new customers searching, the business’ website must be optimized with content to answer those product/service geography searches.

The SEO Check-Up service and customer area geographic review will identify these local opportunities. Specifically, the service areas or areas of reach that each business location can serve. This information can be used to produce results at scale in a geographic area. What this means is for any new customer searching for a product or service in the area your business serves, these people will see you. Some will click through and visit your website.

This opportunity is specifically called local lead generation at scale. When lead generation at scale executed well, a consistent flow of new customers and leads is delivered to your business. When this is combined with great customers service and therefore retention, your business growth accelerates.

Recommendation for Improvement and Opportunities

With all the information provided in the SEO Check-Up, a business may be overwhelmed. This may make it difficult to know what to do first or what to make a lower priority. It would be best that a business executes all the identified optimization aspects. If this is possible, that business will see the most benefit from their work. Not all businesses have this luxury and can only do some of the work over a longer period.

The SEO Check-Up recommendation for improvement and opportunities is intended to help companies who are not able to execute all the optimization aspects in one effort. New Media Roots will provide priorities for all the optimization aspects so a business can execute over time. With this approach, the execution may be more cost effective. The results will also mirror this approach and improve over a longer time horizon.

Finally, the SEO Check-Up concludes with additional eye-opening opportunities beyond the search optimization of the business’ website. This may include other categories of keywords to develop content for, or ancillary opportunities to invest and grow into. In the least, this portion of the SEO Check-up is informative and insightful. At the most, it can dramatically change the growth potential of a business.

SEO Check-Up Puts You in the Know

The goal of the SEO Check-up is to help a business simply understand the search optimization value of their website today, aspects of optimization to execute for improved lead generation, identification of geographic opportunities at scale, a prioritization of the most important work, and new opportunities to accelerate the businesses’ growth. Basically, after the SEO Check-Up, the business is in the know. With this information, the only decision left is how and when to get the work done.