SEO Training

Search engine optimization training is necessary when your team does not have the hands-on experience or past education on search engines, SEO, website code, page speed performance, organic geographic targeting content and microformat and JSon structured data.

For companies who can afford it, hiring an internal SEO manager is a solid investment. Because this resource is internal, they can ensure integration of search optimization strategies with other forms of marketing and content publishing. Since there is no formal education or credential for SEO management, expert training may still be required to get the best results for this persons’ efforts.

Other companies that cannot afford to make an investment in an individual resource or SEO company, expert SEO training may be a cost-effective solution. These types of companies generally have other marketing employees that all contribute to SEO for the Company’s website. Educating these teams with experience and detailed strategies and tactics for amazing SEO results can change the course of the Company forever.

Expert SEO training requires a custom quote based on the size of the team and location of the Company. Also, curriculum is customized to ensure the best outcome for the Company. Expert SEO training includes a history on search marketing, The SEO recipe education, a marketing team GAP analysis and ongoing answers to questions and support.

Search Marketing History

Search engine optimization marketing has been around since the day search engines were launched. Some may recall the days when Yahoo was the search engine of choice and then Google was launched. Bing was its own search engine as well and later became the search engine for Yahoo. Search engines have been available to Internet users for decades now.

SEO training search marketing history will dive deep into these historical milestones and facts. Most importantly, we provide a detailed review and analysis. We also share the search algorithmic changes that have occurred over the past few years. An understanding of these changes and how they impacted search and SEO will be covered.

Search marketing history also provides an important discussion on how search engines think and theories about how the algorithm works and ranks website pages.

Search Optimization Education

New Media Roots created The SEO Recipe proprietary formula. The training provides an all-inclusive education on strategy for overall website SEO, important items required for the best SEO results, key factors and tactics to execute to be competitive, and many extra unique items that nearly guarantee growth of new customers and leads.

This is an extensive part of New Media Roots expert SEO training. Companies can choose to execute all the items in the SEO recipe or choose the items that are the highest priority for their website. Work can be distributed to one or more people on the team since they all will understand the concepts, strategy and tactics. These are needed to accelerate organic growth.

It is important to remember that The SEO Recipe is a proprietary formula that was created after a decade of success and failure. It is unique in its theory and strategy, and lengthy in its execution. We left nothing to chance. Our recipe uses over 20 different aspects of search optimization. Even better, we have the experience to see where there may be gaps.

Team Gap Analysis

No team is perfect. It is great to be aspirational and positive thinking. However, hiring is difficult. Companies cannot always get the best talent they need. Even when the best is hired, there are GAP’s in education and skills. We will help fill these gaps for consistent SEO performance and results.

Expert SEO training team GAP analysis provides an inventory of the skills present and practiced by each member of the marketing team. We review all the strategies and tactics used by your team. This parallel view helps a Company understand what SEO skills are not present on the team and what opportunities exist for the Company to execute that could be very beneficial to new customer and lead growth.

Whether a Company acts on the GAP analysis or not, the goal is to provide a clear understanding of the marketing teams’ capabilities. This understanding of capabilities and opportunities helps decision makers weight the return on an increase in marketing investment.

Ongoing Answers

After a marketing team has complete expert SEO training, they will likely have questions. We provide guidance for SEO strategies and tactics executed by your team. This back and forth is extremely helpful to the team and can accelerate progress. In the end, it is all about results and the team will have the support and guidance to be successful.

Finally, expert SEO training ongoing answers means being there for a marketing team when they need help. The SEO Recipe is extremely complex and thorough. Your marketing team may not recall everything communicated in the training. Especially as they make progress on the SEO strategies and tactics. Therefore, New Media Roots will be there when they reach out for help. There is no limit on the support. Our expert SEO training is all-inclusive. Most importantly, The SEO Recipe will be supported for as long as it takes to get results.